brusselsThe ‘shop-school’ S.Kool has been hosting its second edition since the end of October. 10 new apprentice salespeople hope to launch their career through an innovative arrangement combining theoretical training and practical application in a Brussels concept store. The ‘shop-school’ S.Kool has been hosting its second edition since the end of October. 10 new apprentice salespeople hope to launch their career through an innovative arrangement combining theoretical training and practical application in a Brussels concept store.

Blended training leading to a contract

Initiated in the spring of 2019, S.Kool allows young Brussels jobseekers to train for sales careers in the field. For three months, each morning the 10 candidates are trained in sales techniques, communication and the Dutch language, provided by Bruxelles Formation. In the afternoon, they train to be salespeople under the watchful eye of an experienced manager in a concept store created especially for the occasion. At the end of this period, the partner shops commit to giving these young people an employment contract of an equivalent duration.

An innovative public-private partnership

The originality of the project lies in the remarkable collaboration between Brussels public bodies and private organisations. Bruxelles Formation has developed customised training that mirrors as closely as possible the realities of the field and employer needs, while Actiris handles candidate selection. As for the private sector, a property developer has made a retail space in the heart of Brussels available, and the partner retail chains have stocked it with their products. They also host the apprentice salespeople on their teams.

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